5 Things Parents and Staff Love & Hate About Child Care

Child care is a rewarding sector for those who work in it, but it definitely comes with its own set of challenges.


  • Short opening hours

This is a common gripe among parents who work long hours. But child care workers have lives too!

It’s important for parents to do their homework. Child care centres don’t make exceptions based on one family’s needs. Their opening hours are part of a business model that works for a particular demographic. Smaller day care centres might be open earlier and later to give parents enough time to do the drop-off and pick-up while they’re working full-time. Larger franchises with a corporate head office might not have the same flexibility.


  • Sub-par equipment

Child care furniture is an essential that some providers don’t see as a necessary expense. But in the end they’ll spend more money fixing and replacing the cheap versions.

Child care equipment should be built to last. Kids are rough when they play and anything less than tough is going to break quickly. Good equipment needs to be checked against a battery of safety standards before it gets shipped out of the warehouse. This includes testing the tensile strength and washing away chemicals from the manufacturing process.


  • Lack of manners

This pet peeve comes from the carers. Sick children is a big one. Child care is ‘ground zero’ for flu season. Though staff do their best to make sure their charges are healthy, it doesn’t take long before the cold spreads. This all starts with parents, knowing their child is sick and dropping them off anyway because they ‘can’t afford’ to skip work.

Another one is being late for the pick-up, and that leads to our next point…


  • Underappreciation

Child care workers are underpaid but love their jobs. So a sincere thank-you at the end of the day is much appreciated. Parents forget that in between tending to a dozen children, staff are constantly cleaning, organising child care furniture after some messy fun, and organising excursions.


  • Watching kids grow

Children’s development has been the object of fascination of science for years. But on a more basic level, child care workers love it just as much because they’re making important contributions. Helping children read books, watching them make a castle out of loose parts and playing make believe are all precious moments they relish.


Want some extra reading?

Tips to setting up a daycare service at home

4 things your competition can teach you about setting up a day care

Childcare is a competitive market and you must scope out the competition so you can enter the field with a chance. We’ve picked out some of the crucial items you need to place on your checklist, ASAP.


Schedule of fees

Decide how you will charge for services. Will it be weekly, monthly or per quarter? It’s common to charge a daily rate. How you set up the fees schedule also depends on the model of your day care.

Look at day care centres in your target niche. What are the inclusions you see in common? Some centre’s fees cover food, nappies, excursions and more.


Theme/mission statement

Forbes says a good mission statement includes the following;

  • What you do
  • How you do it
  • Who are you doing you do it for
  • What value you bring

Mission statements can be found in hospitals, schools, businesses and large corporate entities. What value does your competition’s business bring to the families they care for? And can you do something similar?

Why are you setting up a day care? People in this field are genuinely passionate about education and providing a safe place for children to learn and play. Your job, when creating a mission statement, is to tell parents why you’re unique, and what values you aim to impart to the kids.



Daycare equipment must be durable, non-toxic and above all, functional. Kinder’s equipment ticks all of those boxes with the added bonuses of colour and character.

Look at what your competitors have in their centres and how the daycare equipment is organized. There’s spaces for constructive play, quiet time and even sleeping. You can buy equipment from Kinder as a packaged deal, customised to your needs.



Parents go to the franchised centres because they have reputations based on trust. Word-of-mouth is the best advertising feature, but you don’t have this advantage yet.

Parents and people in general do a lot of searches online. Put your day care in directories and set up your Google My Business profile as soon as you can. This way you’ll appear in the map when someone does a local search. My Child and Care for Kids are two such directories where you can make a listing.


Need more wisdom?

The Best Advice We’ve Ever Heard About Setting Up A Day Care

Preschool equipment you can have at home

The Best Advice We’ve Ever Heard About Setting Up A Day Care

There’s so much advice saturating the internet about setting up a daycare. We’ve written a few ourselves. But we condensed some of the important stuff and put it here.


Invest in YOU first

How can you run an amazing day care if you don’t know where to start? Education is key to opening doors and getting people to take you seriously in your field. Parents and the like want to see credentials before handing over their children.

Before setting up a day care in the real world, get started on setting yourself up for success. Attend conferences and seminars. Get your qualifications in order (CPR, child care certificates) and do the background checks. These are important hurdles you must clear before starting your business properly.


Find your niche

Unless you’re a franchise, day care centres are unique. Let’s look at the types:

Vacation care: set up during school holidays

Family day care: a childcare provider based in your own home

Outside hours care: a centre that cares for children before and after school when parents are working

Occasional care: flexible care where parents can meet work or other commitments

It’s important to look at the competitors and the demographics of the area where you want to start your business. The childcare market is saturated with providers, both good and sub-par. Decide on what gap you can fill and work on establishing your business identity.


Have community events

Day care centres are often hubs of the community. They host events like fetes and actively participate in nearby events.

Day cares are very much about the concept of family. Establishing days where parents, grandparents and other relatives can visit often goes down very well. Plus it helps with spreading the word about the good job your business is doing…


Be professional

Adults who work in child care and education often get attached to their charges. This is why it’s important to professionally distance yourself. Children grow up; they come and go.

It’s also important to keep in mind that whatever happens in day care should stay there. There’s a level of confidentiality that must be enforced among staff. Children get comfortable at day care and will reveal what’s happening at home; even if it’s terrible. Expect innocent admissions of terrible situations e.g. domestic violence.


We support extra reading

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